Insight Selling: Surprising Research on What Sales Winners Do Differently by Mike Schultz & John E. Doerr

Author:Mike Schultz & John E. Doerr
Language: eng
Format: mobi
ISBN: 9781118875018
Publisher: Wiley
Published: 2014-04-29T18:30:00+00:00

“If we partner with marketing, we will increase quality leads and generate them faster.”

“If we cold-call more, we will increase quality leads and generate them faster.”

“If we outsource our lead generation, we will increase quality leads and generate them faster.”

Of course, all these hypotheses will be based on the truths you determined in the previous stage. At this point, your 10 truths will generally lead you to a whiteboard full of hypotheses, but a maximum of three to five will bubble up as most attractive.

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